7 reasons why you need a website now!
It’s easy to see why so many small businesses start by selling on Instagram or Facebook.
The setup is quick, there’s no upfront cost, and you can start connecting with potential customers right away. But while social media is a great tool, it’s not a replacement for having your own website.
Think of your social media profiles as market stalls you’ve rented — they’re convenient, but you don’t own the space. Your website, on the other hand, is your shopfront that you own, control, and can customise to grow your brand.
Here’s why having a website matters.
1. You Own Your Online Presence
Social media platforms continually update their algorithms, rules, and features.
One day, you might be getting great engagement, and the next, your posts hardly reach anyone.
Worse still, accounts can be suspended or hacked — and if that happens, you lose your followers and your sales channel overnight.
With a website, you own the domain, the content, and the customer data.
No one can take that away from you.
2. Age Restrictions Can Limit Your Reach
Recent changes to platform policies mean some social media platforms now have age restrictions by default. And while you may think that this won’t affect your business because your audience isn’t that young, think again.
There is a real possibility that adults may also walk away from social media if they don’t want to share their ID, which may be required to access these platforms.
A website ensures your products are visible to everyone you choose to market to, without limitations.
3. You’re Not at the Mercy of the Algorithm
On Instagram and Facebook, your posts compete with hundreds of others in someone’s feed. Even your most loyal followers might miss your updates simply because the platform decides not to show them.
A website gives you control over what visitors see and how they navigate your content — no competing posts, no distractions, just your products or services in the spotlight.
4. It Builds Credibility and Trust
A website means you are serious about your business.
Especially when you have it built by a professional who can ensure that your website not only looks good, but it is SEO friendly, responsive and accessible.
It’s also the perfect place to share reviews, FAQs, and your brand story — all of which help customers understand who you really are and what your brand stands for.
If your message is clear, your brand comes to light through your website and you have more chances to sell your products.
5. You Can Sell 24/7 — Without DMS
Selling through a website is just more efficient!
You waste less time responding to your DMs and more time doing what you love: running your business!
6. Better Marketing Opportunities
With a website, you can:
Optimise for search engines (SEO) so people find you on Google.
Collect email addresses and send newsletters or promotions.
Run paid ads that drive traffic straight to your products, not just a social media page.
This combination gives you more control over your audience and sales funnel.
From a customer perspective, shopping on your website is also less distracting; they have the chance of really getting to know you and shop from your, without notifications and interruptions.
7. Future-Proofing Your Business
Social media platforms come and go (remember MySpace?). Your website is a long-term investment that can grow with your business. You can start small and add features over time — whether that’s a blog, online booking system, or digital downloads. And nowadays you also have the ability to choose a platform that really fits you and your business model!
